Reblogged from JoesBox.
The agency embarked in assisting the Children Cancer Centre’s 10-year anniversary through the ‘Call for Life’ campaign.
The main aim of the campaign is to showcase the Centre’s objective of curing children with cancer absolutely free of charge. This delivers an 80% survival rate yearly and is their only source of donations. Each child’s treatment costs around $40,000 per year, and they are currently treating in the high hundreds.
The ‘Call for Life‘ campaign revolves around the concept of children fighting for all Children with Cancer. The main reason behind this issue is the lack of awareness amongst the general population and more precisely adults. The campaign is positive in nature, reflecting the incredible appetite for life in each child treated at the CCCL.